This Privacy Policy explains how DIAMOND RETAIL GROUP LIMITED (“we”, “our”, or “us”) collects, uses, and protects your personal information when you visit or make a purchase from https://bardei.com/ (“the Site”).

1. Company Information
Legal Entity: DIAMOND RETAIL GROUP LIMITED
Business Name: Bardei
Email: help@bardei.com
Registered Address: 3 Ingram Drive, Birmingham, England, B43 5BZ
Company Number: 15286351

2. Information We Collect
When you visit the Site, we may collect the following types of personal information:

  • Identity Data (e.g., name, email address, phone number)

  • Contact Data (e.g., billing address, shipping address)

  • Financial Data (e.g., payment details, transaction history)

  • Technical Data (e.g., IP address, browser type, operating system)

  • Usage Data (e.g., browsing behavior, referring websites)

  • Marketing & Communications Data (e.g., preferences for receiving communications)

3. How We Collect Your Data
We collect data through the following methods:

  • Direct interactions: When you create an account, make a purchase, or contact us.

  • Automated technologies: Via cookies, server logs, and similar tools when you browse our site.

  • Third-party services: Payment processors, analytics providers, and advertising partners.

4. How We Use Your Information
We use the information collected to:

  • Process and fulfill orders

  • Provide customer support

  • Personalize user experience

  • Improve our website and services

  • Send updates, promotions, or newsletters (only if you opt-in)

  • Comply with legal and regulatory obligations

5. Sharing Your Information
We do not sell or rent your personal information. We may share your data with:

  • Trusted service providers (e.g., payment gateways, delivery companies)

  • Legal or governmental authorities when required

  • Third parties in connection with a business sale, merger, or acquisition

6. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting obligations.

8. Your Rights
Under UK and EU data protection laws, you have the right to:

  • Access the personal data we hold about you

  • Request correction of your data

  • Request erasure of your data

  • Object to or restrict data processing

  • Request transfer of your data

  • Withdraw consent at any time (for marketing communications)

To exercise your rights, contact us at help@bardei.com

9. Cookies
We use cookies to enhance your browsing experience, analyze traffic, and personalize content. You can manage cookie preferences in your browser settings. For more details, please refer to our Cookie Policy.

10. Third-Party Links
Our site may contain links to third-party websites. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before providing any personal data.

11. International Data Transfers
Some of our service providers may be located outside the UK or EU. Where applicable, we ensure data transfers comply with relevant laws through appropriate safeguards such as Standard Contractual Clauses.

12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date. Continued use of the site after changes indicates your acceptance.

13. Contact Us
For any questions or concerns about this Privacy Policy, please contact us at:
help@bardei.com